| |
Learning how to do your own website promotion can save you ALOT of money.
As a sneak peek of what's inside, here's are our top 10 favorite ways to promote an online business: |
| 1. Get free advertising in the Pay Per Click (PPC) search engines. Yes you read that correctly, there are actually PPC search engines that you can advertise in for FREE. These search engines give you anywhere from $2 - $100 in your account just for signing up. |
| |
| 2. Choose link partners who will actually send you traffic. Exchanging links is important for improving search engine ranking. But, there is also the added bonus of getting traffic from your link partner's. Instead of just randomly choosing site's to exchange links with, spend some time finding ones who are dedicated to sending you traffic, and in exchange make promises to do the same for them. |
| |
3. Focus on getting all of the smaller words in the search engines. While there' s a gold rush on right now for "the best" keywords in the search engines. We think that alot of the greatest ones are still untapped. Consider optimizing your site for keywords that don't receive alot of traffic, but that don't have alot of competition. A little traffic from alot of sources can still add up to alot of traffic. Besides, those people are more likely to be searching for what you're looking for anyway. |
| |
4. Run a contest that gets everyone talking. People love to get things for free. And, they love the idea of being able to win something. Use this to your advantage and get people talking about your site by having a really great contest. Be sure to choose a prize that people in your target market will want - but that won't attract entrants who aren't in your target market. For example, giving away a laptop is a bad idea because you'll get people with varied interests all entering to get the laptop. This works particularly well if people can earn repeat entries by doing something such as reading your newsletter and answering questions or for each person they refer. |
| |
| 5. Use a free giveaway to get the attention of your prospects. A very popular form of this technique is free ebooks. Although this may still work for your target market, consider being more creative and finding a software tool or service you can give away that will get people visiting your site. While they're their it is the job of your site design and sales copy to sell them something - or (even more importantly) to get their email address so you can begin building a relationship with them. |
| |
| 6. Write articles and press releases. This is one of those methods that has been used for a while but that never loses it's effectiveness. In fact, it's becoming even more effective because there are more sites and more newsletters looking for content every day. By writing articles that members of your target market see you'll get yourself known as an authority and you'll get visitors to your site. Definitely worth the time of writing the article! |
| |
| 7. Buy newsletter ads or negotiate ad swaps. This promotion method has been talked about alot lately - but that's because it works! Do alot of research and carefully choose newsletters that have a readership who will be interested in your offer. |
| |
8. Purchase newsletter subscribers. If you have some money to spend, purchasing newsletter subscribers can be a good investment. Rather than purchasing site visitors - who could come and go without ever even looking at what you offer - newsletter subscribers are people who have given you permission to communicate with them and you can follow up on an ongoing business and build a rapport with them. Once you've built that rapport you'll be able to sell them your product or service, or you can sell them something you're an affiliate for. |
| |
| 9. Get yourself registered in every directory, search engine, etc. The more links that point to your site the better. To increase your links make sure you register your site, newsletter, affiliate program and articles in every directory you can find. In the MyDigitalAdvisor member's area we list hundreds of directories that you can easily submit yourself to. |
| |
| 10. Form partnerships with people in the industry and together help each other. Some people refer to such partnerships as "joint ventures". But it doesn't even have to be as elaborate as that. A good place to start is with something simple. Consider looking for website owners with complementary newsletters and all agreeing to place a "recommended newsletter" section where each week they discuss other newsletters their readers may be interested in. Or, on each newsletter signup page include an "other newsletters you may enjoy" section to showcase your partner's newsletters. Finding good partners who are as dedicated to success as you are can help you grow your list very quickly. |
| |
| |
