4) Give something Away Free!
To get your foot in the door it's often a good idea to give something away free of charge. This is not to imply that your services are not worth paying for, but your potential client might need a little convincing. By way of example, if you're an SEO expert, and you want to gain greater exposure for your services, arrange to speak at an event. In exchange for the exposure give the person who arranges the presentation some of your services free. If he or she discovers how talented you are, you'll get a lot of new business. |